From past few years in marketing “digital” word has become a revolution. It has brought new concept and strategies to marketing over the past few years. Digital Marketing services which uses digital technologies, including different mediums like mobile phone, display advertising, and any other digital medium.
SEO(search engine optimization),search engine marketing(SME),content marketing,influencer marketing, content automation, campaign marketing, data driven marketing and e-commerce-book ,e-mail direct marketing, optical disks and games are becoming more common. Brands uses digital marketing to benefit their marketing presence . It not only allows services and products, but also changes their expectations to adapt customer’s inclination towards their brand.
Digital Marketing Boom to Market
The rate of access to through the use of digital communication is higher amongst the public and creates a better image set .Digital marketing has a competitive advantage using internet platform to boost the business .To explore the business potential over the period of time, maximize the potential of digital marketing.
Effective digital marketing lowers the traditional cost of external services, processing cost, promotional cost and many others. Brand has become global and highly appreciated.Moreover digital platform provides an ease to the brand and its customers to interact directly and exchange their views. Concept of Digital marketing has created jobs in market, many companies hire digital marketers for their business. Modern marketing capitalizes on the flexibility of digital marketing. It allows company to adjust their marketing strategy and helps to optimize their resources to reach the mass.
The company research before bringing product to market, and digital marketing makes it feasible to launch product and services. As marketing changes, so will agency processes. Marketers will need to adapt their agency model, developing new key performance indicators, incentives, and transparency on performance.